Global structure – Global Design
»Excellence in Science« is Shimadzu’s promise to customers worldwide. With its strongly networked company structure reaching across continents, Shimadzu serves the needs of internationally active companies, small businesses or large enterprises alike.
In order to reach prospects and markets in times of global business relationships with a consistent brand recognition, Shimadzu has developed a new Global Design for all its communication channels – advertisements, brochures, mailings etc. Shimadzu’s website and the ‘Shimadzu News’ apply this new design as well.
Shimadzu Europe website
Figure 1: New website following Global Design guidelines
The new web presence has been implemented for the European business units ‘Analytics’ and ‘Medical Technology’ – white, subtle, clear structuring and large images characterize Shimadzu’s new look. This way, the corporate as well as the product brands can be experienced consistently. The websites of the individual European subsidiaries will be released shortly.
»The times they are a-Changin« – so do the ‘Shimadzu News.’ Since its first issue, this well-established print medium has periodically adapted and updated its content and look over the years. The new Global Design has been applied for the recent facelift.
Figure 2: First issue with new design
In fact, the first issue featuring the new look was already published at the end of 2012. One of the most obvious changes is the design of the front-page with a large key-visual related to current topics of analytics. The design of the inner pages is minimalist and has been optimized regarding reader-friendliness and readability.
Figure 3: Clear and well structured – the new interior design of the Shimadzu News
In three issues per year, the Shimadzu News articles cover new applications, products and developments in analytical instrumentation and materials testing. The Shimadzu News is also available as iOS App and Web App.